Afterpay Trend Reports

Afterpay approached CRONY with a problem. Back in 2019, Afterpay was an up-and-coming brand. They had analytics and data flooding in, and were in need of a beautiful way to display their information for prospective merchants. We landed on a microsite as the best solution. The first iteration of the site was a success, and with Afterpay growing into an established brand, bi-yearly updates to the site were made for the next couple of years. The 2021 report, however, was changed to an interactive PDF. This presented a new challenge, to create something familiar in an unfamiliar format. The fluff was trimmed from the site, in terms of sections and copy; graphics became more streamlined with interactive data visualizations. Afterpay also requested social assets for Instagram. They wanted to visualize some of their trend highlights from the report for their Instagram story. 

2019–2021

YEAR

CRONY CREATIVE

AFTERPAY

CLIENT