Cap'n Crunch Adventure

Open Grid is a patent-pending, enterprise-grade web platform built for premium, immersive brand experiences. Cap’n Crunch and Buzzfeed approached them with an idea for a virtual treasure hunt on the SS Guppy with the Cap’n. I took point on coming up with a logo and style kit for the experience. Landing on the right logo was tricky though because it had to be fun and intriguing, but couldn’t be too childlike as the game was 18+. Once the branding was established, the microsite was tackled next. I designed the front-end in Adobe XD, working directly with the developer to make it unique and on-brand. And as you start the game, the intro/how-to video you see was made by me, using both my own illustrations and motion graphics.